indie promotions

Sometimes it’s not about a splashy all-new website or ad campaign. Sometimes you just need some good old-fashioned writing or editing. indie promotions specializes in this, because it comes up more often than you’d think. Among our recent clients: 10 Speed and H.I.C.K. Tech.

We’ve been working on copy for 10 Speed’s website relaunch — the old saw is “a picture says a thousand words,” and 10 Speed’s design work certainly speaks for itself, but you still need a little context, or even just an “about us” that fascinates potential clients! We helped Conference Chair Emma Hogbin punch up her media releases for H.I.C.K. Tech, because sponsorship is key to the festival. A good release not only sells an event to attendees and the media, but to sponsors, too.

The title of this post, “Which of those 1000 words are you missing?” is key. If you can’t rely on photos and flashy graphics to relay your message (most newsrooms still receive and view their wire press releases on truly ancient machines, and not everyone has a high speed connection), you need to make sure each word counts.

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